According to the Harvard Business Review, these are the 6 Components of a Great Corporate Culture.

“Place — whether geography, architecture, or aesthetic design — impacts the values and behaviors of people in a workplace.” 

– John Coleman, Harvard Business Review

With “Place” and “People” being 2 of the 6 components of a great corporate culture, one must delve into the meaning and dissemination of corporate communications today as well as the impact, good or bad, it has on a company’s culture; particularly in today’s new pandemic stricken world. And with much of the country’s workforce going remote with no end in sight, organizations now have a new risk to contend with: the Dilution of a Once Great Corporate Culture.

After all, it may be a bit challenging to influence employees if they are away from the “source.” How can corporate culture effectively “penetrate” employees if their workspace consists of a laptop within a room in their homes.

“Culture “can account for 20-30% of the differential in corporate performance when compared with ‘culturally unremarkable’ competitors.”

– James L. Heskett, Emeritus at the Harvard Business School

We agree that Zoom/Teams/Skype meetings are a necessity, particularly for quick periodic staff meetings. But for company key events like Conferences, Holiday Parties, Roundtables, Town Hall meets, you really want a more engaging alternative to “Zoom” boxes. Something that sparks attention. Because when your audience is engaged, when you have their attention, Corporate Culture is in a much better position to seep through.

Imagine your company’s next quarterly Town Hall meeting… Employees join on their laptops and are amazed to watch the CEO along with a few Execs, together full bodied, in one virtual environment (even though they may be miles apart in reality). Behind them is a huge screen with revolving multiple zoom boxes representing each employee. There’s a moderator to field Q&As.

“Culture is the glue that binds an organization together.”

– Sir Adrian Montague, Chairman, Aviva

This is Engagement! This is the Future! Today!

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